Lunchdom (In App Gaming)

A standard menu ordering app alone isn’t enough to sustain user engagement. To enhance the experience and retain users especially during peak hours when wait times are longer, I introduced gamification elements that turn idle moments into engaging interactions. This not only keeps users entertained but also strengthens brand connection and increases app stickiness.

Roles & Scope

• Role : UIUX Designer
• Timeline : 2 months

Problem Statement

The current menu ordering experience lacks post-order engagement, causing user drop-off during idle wait times and missing the opportunity to enhance overall user satisfaction
and retention.

Design Goals

• Reduced wait time by engaging users with an interactive game during food preparation periods.
• Drive repeated usage through gamification mechanics like points, high scores, and recipe unlocks.
• Bridge digital and real-world value by allowing users to redeem in-game rewards for discounts on their actual bill.

Ideation