Hey There!

I'm Jacinda

With 7 years of experience as a Product Designer, I focus on creating clean, intuitive interfaces shaped by real user behaviour delivering experiences that are not only functional but feel effortless to use.

Jacinda_Resume.pdf

View My Resume

My Career Journey Highlights

Butleric (Startup) : UIUX Designer

- High Versatility : Grew from mobile UI/UX, then expanded into POS, tablet, website, and marketing design.

- Delivered merchant websites and apps that improved client satisfaction.

- Designed backend portal logic for merchants to easily manage POS settings.

OSIM : Senior UI/UX Designer & Team Lead

- Created OSIM’s first design system, bringing consistency across all product apps.

- Implemented scalable workflows that reduced design timelines from 6 months to 2 months, boosting team efficiency and delivery speed.

- Led the design team, improving workflow, communication, and delivery speed.

- Designed the Smart Massage Sofa experience, winning the CGD 2022 Gold Award and driving customer adoption and sales growth.

Hey there!

I'm Jacinda Lau.

I’m a web and graphic designer based in San Francisco, CA. I’m originally from Brooklyn, NY and will forever talk about the superiority of New York pizza and bagels. I like to build for the web and make things pretty.

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Achievements