Eco-Friendly CRM for Merchant Engagement

Designed an eco-friendly CRM reward system that boosted engagement and sales by rewarding customers for sustainable actions.

Roles & Scope

• Role : UIUX Designer
• Timeline : 2 Months (Research + Design)

Problem Statement

Butleric offered no CRM tools to promote sustainability. Merchants couldn’t engage customers in eco-friendly ways, and without a reusable system, similar merchants couldn’t benefit from shared solutions.

Design Goals

• Create a CRM system that merchants can reuse across different business types.
• Improve user engagement and repeat purchases via a reward system.
• Provide merchants with a simple, scalable tool to drive both sales and sustainability.